HERE'S WHAT I DO NOW.

Here's what's included.

— Nº 01·Quarterly Strategy Workshop

I run this alongside Donald Miller, working with founders and executives who want to grow using proven frameworks.

A year-long program built around clarity of message and execution. We meet monthly and build the system that makes every marketing decision easier.

— Nº 02·Monthly Check-In Calls

One or two days with your leadership team. We leave with a message everyone can use and a plan everyone can execute.

Half-day or full-day format. We build the messaging framework, pressure-test it, and leave with a one-page document your team will actually use.

— Nº 03·Async Access

I serve as a fractional CMO or CRO for companies that need strategic leadership without the full-time cost.

Embedded part-time. I sit in your meetings, review your marketing, and drive the decisions that move revenue. Minimum three months.

THE STORYBRAND FRAMEWORK

Seven elements. Used with more than 300 brands.

StoryBrand is built on the same storytelling principles Hollywood has used for decades. Here's what I've learned after using each element hundreds of times.

A Character: Your customer is the hero.

Define what your customer wants. Not what you think they should want. A CEO doesn't want "enterprise software." She wants to stop losing deals.

II.

Has a Problem: It's three layers.

External problems get attention. Internal problems drive purchases. Philosophical problems create loyalty. The internal problem is the one that opens wallets.

III.

And Meets a Guide: That's you.

Guides do two things: express empathy and demonstrate authority. Most companies skip the empathy and lead with credentials. That's backwards.

AI is only as good as your inputs.

AI tools have changed the game for marketing execution. Content that used to take days now takes hours. Email sequences that required a copywriter can be drafted in minutes.

But there’s a catch: most companies try to use AI without clear messaging. The result is generic content that sounds like everyone else.

When you have your StoryBrand messaging dialed in, AI becomes a force multiplier. You feed it your BrandScript, your soundbites, your customer language, and it produces content that actually sounds like you.

The optional AI training session covers:

This is a practical implementation that saves your team hours every week.

SEE HOW I WORK →

Let’s talk about what you need.

Hire me before your competitor’s homepage sounds like a person.

Schedule a call and we’ll see if Quarterly Strategic Advisory is the right fit.

BOOK A CALL

Clarity and a Plan in a Single Session.