Let's get clarity in yI'm Wes Gay. I've spent nearly a decade helping companies eliminate confusion and grow.
A SHORT LETTER
I was unemployed with a family to support and maxed out on a credit card I couldn't afford.
I used that $5,000 to fly to Nashville and get certified as one of the first StoryBrand Guides. It was a bet on myself at a time when the safe thing would have been to take any job I could find.
It worked.
Within a year, I was making more than I had ever made in a salaried job. Within two years, I had helped dozens of brands clarify their message. Now, nearly a decade later, I have worked with close to 300 companies across more than 120 industries.
StoryBrand uses my story in their own marketing. When they want to show what is possible, they point to me.
I have seen what works. I have seen what does not. And I have gotten really good at helping leaders cut through the noise and make the decisions that matter.
— Wes
ATHENS, GA · ESTABLISHED 2015
HERE'S WHAT I DO NOW.
I run this alongside Donald Miller, working with founders and executives who want to grow using proven frameworks.
I lead Strategic Clarity Sessions for leadership teams who need to get aligned and take action.
I serve as a fractional CMO or CRO for companies that need strategic leadership without the full-time cost.
I work with leaders who have clarity but need a thinking partner to stay on track.
I don't believe in over-complicating things.
Most marketing problems aren't actually marketing problems. They're clarity problems. When you don't know who you're talking to, what problem you solve, or what you want people to do, no tactic will save you.
That's why I focus on clarity before tactics. Get the foundation right, and the tactics sort themselves out.
I also don't believe in dragging things out. You're paying for my thinking, not my time. The faster we get to the answer, the faster you can get to work.
Not win awards. Not impress your peers. Not look clever. Just make money.
If your marketing isn't generating revenue, something is broken. Usually, it's clarity.
I live outside Atlanta with my wife and kids.
I have ADHD, which shapes how I work. I operate in intense bursts of focus rather than steady marathons. That's why I've structured my business around high-impact sessions instead of endless meetings. It's how I deliver my best work, and it respects your time too.
Before this career, I studied music and earned a bachelor's degree. A different world entirely. But music taught me pattern recognition, hearing the structure beneath the surface. It turns out that skill transfers directly to business strategy.
I've been a certified StoryBrand Guide since 2016. I was one of the first.
Since then, I've worked with nearly 300 brands across more than 120 industries and coached hundreds more at StoryBrand Live Workshops.
StoryBrand uses my story in their own marketing. When they want to show what's possible, they point to me.
I also run the StoryBrand Mastermind alongside Donald Miller.
When Donald Miller tells people who to call, he says my name.
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Go with Wes. He knows how to get a return on your investment.
DONALD MILLER
New York Times Bestselling Author
Ready for clarity?
If you're dealing with confusion in your marketing, sales, or strategy, I can help.
