Ongoing strategic guidance for leaders who have clarity but need a sounding board to stay on track.
I treat copy the way a furniture maker treats a chair. The materials matter. The joinery matters. The thing has to hold weight for ten years, not ten quarters.
That means I am slow on the first draft and fast on the rest. I will read three years of your customer-support tickets before I touch the homepage. I will listen to a sales call before I write the email. The polish on the surface is downstream of the work that nobody sees.
HERE'S WHAT I DO NOW.
I run this alongside Donald Miller, working with founders and executives who want to grow using proven frameworks.
A year-long program built around clarity of message and execution. We meet monthly and build the system that makes every marketing decision easier.
One or two days with your leadership team. We leave with a message everyone can use and a plan everyone can execute.
Half-day or full-day format. We build the messaging framework, pressure-test it, and leave with a one-page document your team will actually use.
I serve as a fractional CMO or CRO for companies that need strategic leadership without the full-time cost.
Embedded part-time. I sit in your meetings, review your marketing, and drive the decisions that move revenue. Minimum three months.
PHOTO · WORKSHOP, INK, WARM GRAIN
We meet at a location you choose. Your office. A retreat center. Somewhere your team can focus without distractions.
I spend the day facilitating a strategic working session with your leadership team. This isn’t a lecture. It’s a high-intensity session where we make decisions together.
By the end of the day, you’ll have:
Clear Messaging: A complete StoryBrand BrandScript and Soundbite Strategy. Every person on your team will describe what you do the same way.
Focused Strategy: The five decisions that drive everything else, locked in and agreed upon.
Sales and Marketing Alignment: Your marketing supports your sales process. Your sales team has language that converts.
30-Day Execution Roadmap: A specific action plan with owners, deadlines, and accountability. Not a wish list.
FOR FOUNDERS OF $5M–$500M COMPANIES
One project at a time. Three to four founders a year. Apply now and we'll talk in the next week — or the next quarter, depending on the queue.
