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Keep the decisions you made.

Strategic Advisory keeps me in your corner, 90 days at a time, so the decisions from your Strategic Clarity Engagement are still standing a year from now.

Ink sketch of two coffee cups across from each other
Where this fits on the nine-step game board: 1. Name the customer you serve best; 2. Own one problem; 3. Put it into words with StoryBrand; 4. Choose what you sell first; 5. Choose where you’ll show up; 6. Put an owner on every move; 7. Finish the message and the plan; 8. Run it (included); 9. Learn and sharpen every quarter (included)

Steps 8 and 9 of the game board.

See How It Works

Clarity fades faster than you’d think.

Two companies I worked with got the same kind of clarity. One cut four of its six service lines and grew 60% in 18 months. The other framed the page, hung it in the conference room, and stayed flat.

The second story happens slowly. A big prospect asks for something off-strategy, the agency pitches a shiny new channel, and two leaders drift back to describing the company their own way.

Before long, you’re re-fighting a decision you already made, and it’s exhausting. You did the hard work once, and you shouldn’t have to win the same argument twice.

The decisions only pay when you keep them.

Here’s how it works.

Strategic Advisory runs 90 days at a time. Most teams start right after day 30 of the Strategic Clarity Engagement, while the decisions are fresh and the plan is just getting moving.

Every 90 days, you get:

When the next big question shows up, you won’t spend the first hour catching me up.

  • A Quarterly Strategy Session

    Your leadership team and I revisit the Clarity Cascade, look at what the market’s telling you, and sharpen the next 90 days.

  • Monthly Check-In Calls

    A standing call to clear whatever’s stuck, with no agenda required.

  • Direct Access

    A way to reach me between calls when a decision can’t wait.

  • Agency and Sales Support

    I work with your agency so they build on the message, and help your sales team turn it into a playbook.

Here’s what that looks like.

The new market

Your leaders are split on a new market. Instead of three weeks of back-and-forth, you bring it to our next call, we talk it through, and you make the call that week.

The $150,000 proposal

Your marketing lead wants to put $150,000 into a new channel. Because I know your business, I can see your current channel still has room, and one conversation sends that money where it’ll come back.

Wes Gay leaning over a client’s notebook, pen in hand, talking through a decision
One-on-one, the StoryBrand Mastermind, April 2026

A year from now

The decisions you made in that room still hold. Your sales team runs the playbook, your agency knows what to build, and your leaders settle the next big question in one meeting.

Eventually they settle it without me, and that’s the goal.

This is for leaders who want help deciding.

  • CEOs who’ve finished the Strategic Clarity Engagement and want to keep the momentum.
  • Teams with execution covered, in-house or through an agency, who need direction on priorities.
  • Leaders who want an outside voice to check the direction before they commit real money.

This isn’t for companies that need someone to do the work. If that’s you, I’ll say so and point you to people who do it well.

Want me in your corner?

Most advisory clients start with the Strategic Clarity Engagement. Schedule a call, tell me where you are, and we’ll figure out the right first step.

What is confusion costing you?

This three-minute assessment puts a number on it.