A talk your CEOs will use on Monday.
I speak to Vistage groups, CEO peer groups, and executive teams about what confusion costs a growing company, and how a few clear decisions get it moving again.
Your members have heard plenty of speakers.
You know the scene: a dozen CEOs, coffee going cold, and a speaker on slide 4 of 60. It’s entertaining for an hour, and it’s forgotten by the time everyone reaches the parking lot.
You only get so many speaker slots a year, and when one falls flat, your members notice. Meanwhile, plenty of them are losing customers to confusion and have never put a number on it.
The best talk hands them a tool they can use the same week.
What your members walk away with
The five-leader test
Each CEO goes home with one assignment: ask five leaders to write down what the company does, without comparing notes. When the answers don’t match, they’ve found their problem.
A number
A plain-English way to estimate what confusion costs their company every year.
A clearer one-liner
I pitch a few members’ companies back to them live, in 90 seconds or less, and they leave with a sentence they can use on Monday.
Talks I give most
What Confusion Costs
What confusion costs a growing company, where it hides, and how to stop paying for it.
The Clarity Cascade
The five decisions that give a leadership team strategic clarity, and the order that makes them easier.
How Much Are You Losing?
Donald Miller says, “If you confuse, you lose.” This talk shows CEOs how to use StoryBrand so customers get what they do the first time.
How it works
Tell me about your group.
Who’s in the room, your date, and what your members are wrestling with.
I tailor the talk.
The topic and stories fit your members’ industries and stage.
Your members leave with a tool.
They use it in Monday’s leadership meeting, and you hear about it at the next one.
Why groups invite me
Your members get the Lead Strategist for StoryBrand and its longest-serving Certified Guide. I run the StoryBrand Mastermind with Donald Miller, I’ve coached at StoryBrand Live since 2018, and I’ve been on the Building a StoryBrand podcast six times.
The stories come from more than 350 companies, so your members will recognize themselves in more than one.
I’m a practitioner, and the talk sounds like it.
“He fixed our messaging in less than two hours. We’ve wrestled with it for years.”
Quote slot: a Vistage chair on what members did with the talk.
Ways to bring me in
Best fit: CEOs, owners, and executives of established companies. If your room is mostly early-stage founders, I’m probably not your speaker, and I’m happy to suggest someone who is.
Vistage and CEO peer groups.
A half-day working session or a shorter keynote.
Executive team offsites.
A session built for one leadership team.
Conferences and member events.
A keynote for a bigger room.
Give your members a talk they’ll use.
Tell me about your group, your date, and what your members are wrestling with. I’ll come back with a topic and format that fit.
Want to talk about your own company instead? Schedule a Call