Get your leadership team saying the same thing in one day.
One full day to make the decisions and build your StoryBrand message, then 30 days to turn it into a plan your team can run.
Your leaders are describing five different companies.
You can explain the business across a table in ten minutes. But put five of your leaders in front of a prospect, and you’ll hear five versions, while your agency builds campaigns around whichever one it heard last.
One founder put it this way: “We’re too close to it. We know too much.” That’s normal, and it’s why the same debate keeps coming back to your leadership meeting.
Your team shouldn’t need six months of meetings to agree on what you sell. Every month it waits, confusion costs you customers you’ll never hear from.
One day with the right questions gets more done than six months of meetings.
Here’s how the day works.
We meet wherever your team can focus, from 9 to 3. That might be your office, a retreat center, or a borrowed boardroom. Your leaders are in the room with phones down, and I run the day.
The morning: get the message clear
We work through the first decisions in the Clarity Cascade: who you serve best and which problem you own. Then we put it into words with StoryBrand.
The afternoon: make the strategy decisions
We decide what you sell first, where you’ll focus, and who owns each move. This is where most teams decide what they’ll stop doing.
By the afternoon, I’ll pitch your company back to you in 90 seconds or less, clearer than you’ve ever heard it. That’s usually when somebody asks me to say it again so they can write it down.
Sometimes the biggest decision shows up after lunch. I’ve watched a day that started on marketing end on a much bigger call about the business, and nobody in the room saw it coming at 9 a.m., including me.
And when the decisions come quickly, we finish early, which nobody has complained about yet.
“He fixed our messaging in less than two hours. We’ve wrestled with it for years.”
By the end of the day, you’ll have:
Every leader leaves the room describing the company the same way.
Clear Messaging
Your StoryBrand BrandScript and a one-liner every leader can say the same way.
Focused Strategy
The five decisions in the Clarity Cascade, made and agreed on, including what you’ll stop doing.
Sales and Marketing Alignment
Language your sales team can use on calls and your agency can build from.
A 30-Day Execution Roadmap
Specific moves, each with an owner and a date.
From first call to day 30
Before the day
A short call, plus a few questions for your leaders, so I walk in knowing where the disagreements live.
The day
Six hours with your leadership team. Messaging in the morning, decisions in the afternoon.
Weeks one through four
I turn the day into finished messaging documents your leaders, sales team, and agency can use, and we review them together.
Day 30
A review call to check progress and decide what’s next, whether that’s Strategic Advisory or running the plan on your own.
One company went from $18m to a $140m exit.
In 2018, a company came to me doing $18m in revenue. They had a smart team and a good product, but almost nobody inside or outside the company could explain what they did.
- We clarified their company and product messaging with StoryBrand.
- We rewrote the key pages on their website.
- We built new lead generators that attracted better prospects.
- We rebuilt their email sequences to turn more leads into customers.
Two years later, they hit $34m in revenue. Shortly after, they sold for a reported $140m.
I didn’t cause all of that growth. Their team is excellent, and they executed hard. But with the same traffic, they converted more customers.
This is for leadership teams ready to decide and act.
- CEOs and executive teams of established companies who want every leader saying the same thing.
- Teams of three to twelve leaders who can be in one room for a full day.
- Companies at a turning point, like a merger, an acquisition, a new sales team, or a year that went flat.
- Teams who’ve tried StoryBrand on their own and want the strategy underneath it.
This isn’t for teams that want to “explore options” indefinitely, or for companies hoping someone else will make the decisions for them.
Can we do it virtually? There’s a virtual version that covers your message, a marketing plan, and a 90-day roadmap. The full engagement works best with everyone in one room.
“Wes spent a day with our team, and the language that he helped us craft that day was a game changer for us. His words have helped me do over $100 million in real estate transactions.”
Ready to get your team saying the same thing?
Schedule a call and tell me what’s getting in the way. By the end of it, you’ll know whether a day together makes sense, and if a full engagement is more than you need, I’ll tell you.