What is confusion costing your company?
Confusion never shows up on your P&L, but you pay for it every month. This three-minute assessment puts a number on it and shows you where it’s leaking.
The most expensive bill you never see
Your CFO can tell you what you spent on ads last quarter, down to the penny. Nobody can tell you what it cost when three good prospects went with a competitor that was simply easier to understand.
Try some quick math. If your average deal is worth $50,000 and confusion costs you one deal a month, that’s $600,000 a year, before you count the deals that took twice as long to close.
People call you the best kept secret in your industry, and it’s stopped sounding like a compliment. A good company shouldn’t keep paying a bill nobody ever sent.
You can’t fix a cost you can’t see.
Confusion costs you in four places:
Speed.
Deals take three months when they should take three weeks.
Alignment.
Your leaders pull in different directions because each one describes a different company.
Opportunity.
Prospects quietly buy from whoever was clearer, and nobody tells you why.
Culture.
Good people leave because they can’t explain what they’re building.
How it works
Answer a few questions.
About your team, your message, and your sales. It takes about three minutes.
Get your number.
An estimate of what confusion costs your company each year.
See where to start.
The area where it’s costing you most, and where I’d start if I were in your seat.
Want an eye-opener? Have your leadership team take it too.
Send it to four or five of your leaders and compare the results. If the answers don’t match, you’ve found the problem without leaving your desk.
Built from more than 350 companies
I’m Wes Gay, the Lead Strategist for StoryBrand and its longest-serving Certified Guide. This assessment comes from the patterns I’ve seen in more than 350 companies since 2016, and the questions are the ones I ask leadership teams in the room.
See your number.
It’s free, it takes about three minutes, and once the number is on the table, the conversation with your leadership team gets a lot shorter. You can’t fix a cost you can’t see, so start by seeing it.