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The StoryBrand Messaging Intervention with Wes Gay, Lead Strategist for StoryBrand

Walk in with a hundred things to say. Walk out with the one message your customers will buy.

That’s Strategy Day. By the end of it, your whole team can say what you do the same way, and customers get it the first time. Then, over the next three weeks, I’ll write your tagline, website copy, and pitch deck, and help you put it to work.

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Dates are limited. Online, in Nashville, or at your office.

Wes Gay leading a StoryBrand Strategy Day with a leadership team
  1. Week 1Strategy Day
  2. Week 2Your Messaging Canvas and website copy
  3. Week 3Your pitch deck
  4. Week 4Your 90-day plan
  • Lead Strategist for StoryBrand
  • 350+ brands coached one on one
  • Hundreds more taught at StoryBrand Live
  • Runs the StoryBrand Mastermind with Donald Miller
  • On stage teaching StoryBrand with Donald Miller

Your customers aren’t ignoring your product. They’re ignoring your words.

You know your business better than anyone. That’s the problem.

When you’re that close to it, you use your own language. Customers don’t speak it. They skim, get confused, and buy from the competitor who was easier to understand.

Here’s how it shows up:

  • Your website says a lot, and customers still ask, “So what do you do?”
  • Every leader on your team explains the business a little differently.
  • You’ve tried a new agency, a new site, or new ads. The words changed. The results didn’t.

And somewhere along the way, you became the only person who can explain what your company does.

People don’t buy the best products. They buy what they understand best.

A good company shouldn’t lose because it’s hard to understand.

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What is the StoryBrand Messaging Intervention?

The StoryBrand Messaging Intervention is a four-week, done-for-you messaging engagement. It starts with one Strategy Day with your leadership team. Then a StoryBrand Strategist writes your Messaging Canvas, homepage copy, and pitch deck copy, and hands you a 90-day plan to put it to work.

When you book with me, I’m that Strategist.

You don’t sit through lectures. You don’t write homework. You answer questions, react to drafts, and walk away with a message your whole team can say the same way.

It works best when your CEO, sales leaders, and marketing leaders are in the room. They’re the people who’ll use the message every day.

Why work with StoryBrand’s Lead Strategist?

Most people learn StoryBrand from a book. I’ve spent 10 years doing it in the room.

  • 350+ brands, one on one

    I’ve worked directly with more than 350 companies, from local businesses to global brands. Different industries. Same problem. Clear words fixed it.

  • Hundreds more at StoryBrand Live

    I teach at StoryBrand’s live workshops, where I’ve helped hundreds more business owners find their message in real time.

  • The StoryBrand Mastermind

    I run the StoryBrand Mastermind with Donald Miller. It’s where business owners come to grow, and where I see what’s working right now, across dozens of companies at once.

  • On stage with Donald Miller

    I’m one of the only people who teaches StoryBrand on stage alongside Don.

Wes Gay, Lead Strategist for StoryBrand, working through a draft with a client

That’s why we can find your message in a day instead of a quarter. After that many rooms, I’ve seen your problem before, probably in an industry you’d never guess.

It started in 2016, when I was out of work. I bet on the one thing I’d always been good at but never been paid well for: getting the words right. I learned it in nonprofit work and fundraising, where a clear message is the difference between a gift and a polite “maybe next year.”

Since then, I’ve watched clear words change companies. Some grew by hundreds of thousands of dollars. Some by millions. One grew from $15 million in revenue to a $125 million exit in under four years. Their teams did the hard work. They did it with words customers understood.

I also don’t stop at the words. A clear message usually exposes a decision: who to sell to first, what to lead with, or what to stop doing. I’ll help you see it, and I’ll write the message so your sales team can use it on the next call.

“Clarity is hard. Confusion is easy. That’s why most companies never do the work, and why the ones that do pull ahead.”

Lead Strategist for StoryBrand · Longest-running StoryBrand Certified Guide, since 2016

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How the StoryBrand Messaging Intervention works

Four weeks. One day of your team’s time. I write every word.

  1. Week 1

    Strategy Day

    We spend a full day together with your leadership team, online or in person. I ask the questions, we find the problem your customers will pay to solve, and we shape the message out loud until the room nods.

  2. Week 2

    Your Messaging Canvas and website copy

    I write your full Messaging Canvas and your homepage copy, section by section. We review it together and finalize edits live.

  3. Week 3

    Your pitch deck

    I write your sales pitch deck copy, slide by slide, so your sales team tells the same story your website does.

  4. Week 4

    Your 90-day plan

    We walk through your execution manual and a 90-day plan, so the message gets used and doesn’t just get filed.

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What you get

  • A full Strategy Day. One day with me and your leadership team to find the message.
  • Your Messaging Canvas. Your tagline, elevator pitch, five soundbites, brand story, and campaign map. Soundbites are short, repeatable lines your team can use on sales calls, in emails, and on stage.
  • Homepage copy. Written section by section, ready for your designer or agency to build.
  • Pitch deck copy. Written slide by slide for your sales team.
  • An execution manual and 90-day plan. What to use where, and in what order.
  • Consulting calls. Three weeks of calls to review, refine, and put it to work.

You own all of it. Every word is yours to use however you want.

This is for leaders who are ready to say it clearly.

The Messaging Intervention works best for:

  • CEOs and owners of established companies with a team to lead
  • Companies with a sales team that needs one clear story to tell
  • Businesses launching a new product, service, or brand
  • Leaders who’ve hired agencies before and still can’t say what they do in one sentence

This isn’t for:

  • Startups still figuring out what they sell
  • Companies looking for someone to build the website or run the ads. I write the words. Your designer or agency builds it.

You can focus the Intervention on your whole company or on one product or service.

The investment

Online or in Nashville

$25,000

Four weeks, with Strategy Day held online or at StoryBrand headquarters in Nashville.

At your office

$30,000

Four weeks, with Strategy Day held at your location.

A deposit holds your dates. The balance is due before Strategy Day.

Think about what you’ll spend on marketing this year. Ads, a website, a sales team, trade shows. All of it works harder once the message is clear.

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What changes after four weeks

  • Your team says it the same way. In meetings, on sales calls, and on the website.
  • Customers get it in seconds. Your homepage answers “what do you do?” before they scroll.
  • You’re not the only one who can explain the business. Your sales team has the words, and so does everyone else.

The goal is simple: become the best-understood company in your market.

What clients say

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“[CEO quote]”

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Questions about the StoryBrand Messaging Intervention

A four-week, done-for-you messaging engagement. It includes one full Strategy Day with your leadership team, three weeks of consulting calls, and a finished Messaging Canvas, homepage copy, pitch deck copy, and 90-day plan.

Yes. It’s StoryBrand’s Messaging Intervention, with the same deliverables and pricing. When you book through this page, I lead it as StoryBrand’s Lead Strategist.

I’m StoryBrand’s Lead Strategist and its longest-running Certified Guide. I’ve worked one on one with more than 350 brands and taught hundreds more at StoryBrand Live. I run the StoryBrand Mastermind with Donald Miller, and I’m one of the only people who teaches StoryBrand on stage with him. You work with me directly from the first call.

Established companies that struggle to explain why customers should choose them. It works best when your CEO and your sales and marketing leaders take part.

Yes. We can focus on your whole company or on one product, service, or launch.

Four weeks from Strategy Day to your 90-day plan.

$25,000 when Strategy Day is online or in Nashville. $30,000 when it’s at your office.

A deposit holds your dates. The balance is due before Strategy Day.

I do. You answer questions, react to drafts, and approve the final version. Every word is written for you.

Yes. I write your homepage copy section by section. Your designer or agency builds the page.

Yes. Everything we create is yours.

No, and be careful of anyone who does. I promise a clear message built around your customer. In my experience, that’s where more sales start.

Your CEO or owner, plus your sales and marketing leaders. About five people is ideal. No more than ten.

No. Show up, answer questions, and tell me when something sounds right. I’ll do the writing.

Yes. Online works well and costs the same as Nashville. In person at your office is $30,000.

At StoryBrand Live, you learn the framework and write your own message alongside other business owners. The Messaging Intervention is private and done for you. Your team spends one day with me, and I write every word.

We’ll talk about your business, what’s not working, and whether the Messaging Intervention is the right fit. If it isn’t, I’ll tell you, and point you to something better.

You’ll have everything you need to run with it. Some clients keep working with me on strategy and sales after that. If it makes sense, we’ll talk about it. It’s never required.

Fix the message first.

Every dollar you spend on marketing works harder once customers understand you. Schedule a call, and let’s see if the Messaging Intervention is the right next step.

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Dates are limited, and each Intervention gets my full attention.

What is confusion costing you?

This three-minute assessment puts a number on it.

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