Most CRE leaders are told: “Just use AI.”
But when you try it, the outputs are vague, generic, and don’t fit your business. That’s because AI multiplies what you feed it. Confusion in = confusion out.
What you need first is clarity:
- Who is your target client?
- What’s the message that resonates?
- Which marketing channels should you focus on?
- What are the right sales priorities for your team?
Only then does AI become a force multiplier.
What You’ll Get Free
The playbook includes 15 prompts (with checklists) to:
- Identify your ideal clients (IDEAL Framework)
- Write a StoryBrand one-liner for your firm
- Build content pillars & a 12-month marketing calendar
- Research & reach prospects more efficiently
- Create case studies & market snapshots in minutes
- Recruit brokers and train them on AI
- Design a CEO dashboard to track firm performance
Each prompt is fully optimized so ChatGPT produces outputs you can use immediately.
